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‘Future-proof your business through tech’


Tuesday, 10 October 2017 from 07:30 to 09:30 (BST)

‘Future-proof your business through tech’

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Type End Quantity
Future-proof your business through tech 9 Oct 2017 Free  

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Back in 2000 Blockbuster passed up the opportunity to buy Netflix because the video rental giant couldn’t see the opportunity created by online streaming. Today the value of Netflix’s content alone is $11bn while Blockbuster is no more.

Equally Kodak never appreciated the opportunity and threat posed by digital photography, which ultimately destroyed its film-based business model. Meanwhile high street camera retailer Jessops was a victim to advances in smartphone technology.

The business graveyard is full of examples of companies that failed to the see disruptive technologies that were coming their way. However by embracing technology established brands can not only survive in the new age - they can thrive.

Shop Direct has gone from being a catalogue business to a pure internet retailer and is reaping the rewards. Auto Trader is now the UK’s largest digital automotive marketplace after ditching its print edition completely in 2013.

BusinessCloud has teamed up with CascadeGO HR Software to look at how modern businesses can future-proof themselves through technology.


  • Rob Snelson, chief technology officer, Travel Counsellors
  • Paul Harris, managing director, Secarma
  • Jonathan Bowers, managing director, UKFast Enterprise
  • Mylo Kaye, CEO, app development agency Dreamr 
  • Paul Green, chief commercial officer, Godel 
  • Frazer Durris, managing director, Businesswise Solutions
  • Will Lewis, founder, OBI Property
  • Damien Loughran, partner, Williamson & Croft
  • Becky Boyd, social marketing expert, The Social Media Geek
  • Oliver Shaw, CEO, Cascade 


Do you have questions about ‘Future-proof your business through tech’? Contact BusinessCloud

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When & Where


M15 5QJ Birley Fields
United Kingdom

Tuesday, 10 October 2017 from 07:30 to 09:30 (BST)

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BusinessCloud - the UK's newest tech magazine demystifying tech for a business audience.

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‘Future-proof your business through tech’
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