£195

Future TV Advertising Landscape (Central London)

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Location

One Alfred Place

1 Alfred Place

London

WC1E 7EB

United Kingdom

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Refund Policy

Refund Policy

Refunds up to 7 days before event

Event description

Description

Convergence with web and social media technology is redefining our idea of 'television advertising'. This Decipher insight workshop will examine the evolution of TV advertising in a new data-rich, addressable world. The session will combine live demos of key services, Decipher insight & research and discussion on the key trends affecting TV advertising. It will address:

- How do we define 'addressability' in TV and how does that fit with normal web definitions.

- Who can deliver 'addressable' formats and what are the players currently doing about it

- Current state of play in addressable TV infrastructure

- What data sets are available to deliver addressability and who controls them

- Development trends in addressable TV

The afternoon workshop will include live demonstrations of new services, devices and functionality and include Decipher's latest market insight into their adoption, use and potential long term impact.

Who is it for?

- Advertising & Media Agency Planners
- Client-side Media personnel
- Media Sales House team members
- Market intelligence, insight and research teams


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Date and Time

Location

One Alfred Place

1 Alfred Place

London

WC1E 7EB

United Kingdom

View Map

Refund Policy

Refunds up to 7 days before event

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