FutureLAB Program
Event Information
Description
Dental Laboratory Business & Management Course
Many dental laboratories find themselves overworked and underpaid, this dental business course has been specifically designed by technicians, for technicians and with technicians to help you run your business, grow your business and build your business on the four key strategies that every successful business uses.
Brought to you by Blueprint Dental, the dental laboratory company that lives and breathes dentistry from supply, service and installation to the very best products available today
Presented by Mark Oborn, MBA, a dental technician with over 30 years in the industry, holding a Masters Degree in Business Administration with a major in marketing, creativity and innovation
Join us on this interactive and indepth laboratory busines course and enjoy working less, doing what you want to do and charging what you want to charge.
DATES PROPOSED
2017
October 13th / November 10th
2018
January 19th / February 16th / March 16th / April 20th / May 18th
Course Aims
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To help dental laboratories understand laboratory finances in order to improve cash flow and profit
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To help dental laboratories understand business processes including the use of modern technology, workflow analysis, CRM (Customer Relationship Management) systems in order to work more efficiently, effectively and profitably
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To help dental laboratories manage and motivate their people in order to create a highly performing team
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To help dental laboratories understand, interact with and create relationships with their clients in order to improve the working day, increase profits and attract more of the right type of client
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To help dental technicians improve their confidence, manage their mindset and enhance their communication skills in order to enjoy their working life, personal time and plan for their future
The course takes the Balanced Scorecard approach to running a successful business.
The balanced scorecard is a strategic planning and management system that is used extensively in business and industry, government, and nonprofit organizations worldwide to align business activities to the vision and strategy of the organization, improve internal and external communications, and monitor organization performance against strategic goals. It was originated by Drs. Robert Kaplan (Harvard Business School) and David Norton as a performance measurement framework that added strategic non-financial performance measures to traditional financial metrics to give managers and executives a more 'balanced' view of organizational performance.
Course Content
All modules will contain private analysis of your own business, group discussions around nonsensitive data and an interactive learning format designed to help you get the most from every month.
Month 1 - Finances
We will take a detailed look at how a profit and loss account, cash flow analysis and balance sheet interact with one another. We will look at how to make business decisions which keep more cash in your business which keeps you more financially secure and comfortable and enables you to invest more readily.
This module is specifically designed to help you MAKE MORE MONEY.
Month 2 - Business Processes
We will take a detailed look at workflow analysis and how you can use each stage of the work process to enhance your business.
- Where does CADCAM fit in? How can you continuously nurture the relationship with your clients (Customer Relationship Management)?
- Where is the 'value' in the various processes of your business and how can you optimise these to get more clients and work more efficiently (Value Chain Analysis).
- What future developments can you anticipate now, how can you prepare for them and how can you even predict them?
This module is specifically designed to help you be more EFFICIENT and COMPETITIVE IN THE LONG TERM.
Month 3 & 4 - Managing People
- What motivates you and what motivates other people in your business?
- If we can truly understand each other's motivators we can begin to create a Highly Performing Team.
- And what about de-motivators?
If we can eradicate/reduce de-motivating factors within the laboratory it leads to a far more pleasant working environment. This process begins with a robust recruitment policy, how do you find technicians, how should you decide who to employ and how can you ensure you comply with the law?
This module is specifically designed to help you have A HIGHLY PERFORMING AND MOTIVATED TEAM.
Month 5 & 6 - Managing Customers
Your business will always do better if your customers are looked after, cared for and get what they want. If you balance this with your own needs it's a truly win/win situation and the business flourishes, so:
- What is your unique selling proposition (USP?)
- Why should dentists buy from you and not the cheap lap down the road?
- What are the key factors which contribute to competitiveness and how can you remain as competitive as possible (Porters Five Forces Analysis)?
- Why do dentists and your customers do the things they do, what motivates them to think in certain ways and how can we learn to adapt and work with them? (Customer Behaviour Analysis)
- How can you set up a robust and effective marketing strategy that works 24 hours per day 7 days a week without sleeping?
This module is specifically designed to help you to BE MORE COMPETITIVE
Month 7 - Personal development and growth
- Why are you doing all this?
- What are your personal motivators?
- Why do so many of us self sabotage our careers and life and how can we stop it?
- What is your utlimate goal in life, how does your career fit in to this and how can you make it happen with the least amount of work, energy and effort