Following the huge success of #FuturePRoof launched in October 2015, edition two officially launches on Wednesday 7 September 2016 and continues the discussion around key opportunities facing public relations, from convergence and skillset, to Boardroom recognition and the pace of change.
Topics include audience insight, employee advocacy, influencer relations, tools and technology, agile strategy and business models. There is also a clear prompt for practitioners to challenge management teams more and be much less risk averse. Its aim is to assert public relations as a management discipline and demonstrate its value to organisational success.
Including 39 short essays on the future of public relations, #FuturePRoof edition two features even more practitioners from our very own North East and we are proud to bring you this exclusive breakfast briefing event.
#FuturePRoof's founder and editor, Sarah Hall, will introduce the expert panel who will each share their thoughts and answer questions on their respective #futurePRoof contributions:
Stephen Waddington... on exploring practical ways of improving the relationship between scholars and practitioners in public relations
Sally Keith... on continuous professional development and how it can help you in a changing world
Stephen Davies... on artificial intelligence, augmented and virtual reality and the opportunities they offer for today’s public relations practitioner
Book early to secure your tickets and avoid disappointment. Breakfast pastries included. Please arrive 8.30am for a 9.00am start. Parking is available within walking distance at St James Metro car park (NE1 4SG, Pay by Phone code 3675).
#FuturePRoof edition two will be available from 7 September 2016 in hard copy via www.futureproofingcomms.co.uk and on Kindle via http://tinyurl.com/j8ocm4z. Copies will also be available at the CIPR North East breakfast briefing event.