£520 – £650

GA In A Day: Learn Google Analytics from professional web analysts

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Location

Mezzo Labs

26-28 Underwood Street

London

N1 7JQ

United Kingdom

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Refund Policy

Refunds up to 1 day before event

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Description

Our GA In A Day training course is designed to get you from newbie to Google Analytics IQ certification in less than 8 hours.

This course is perfect for beginners who are just starting out in GA. We cover the basics, from the essentials of web analytics, to tagging your website, producing reports and dashboards, and tracking campaigns and conversions.

Who is this suitable for?

  • Digital marketers with an awareness of web analytics, but little-to-no practical experience of it
  • Analysts familiar with traditional quant analytics tools, like SAS or Tableau, but unfamiliar with web analytics
  • Students of marketing or analytics who need hands-on experience of GA

What will you get?

  • Step-by-step hands-on instruction on Google Analytics
  • Fun exercises to practice what you've learned
  • Answers to real-life business scenarios
  • Enough knowledge to take - and pass - Google's own GA IQ test
  • 3 months' post-course support - we'll answer your questions back in the office

What does the course cover?

  • Basics of web analytics, terms and principles
  • Identifying KPIs and operational metrics
  • Tagging your site with tag management systems (GTM)
  • Measuring conversions with events and goals
  • Navigating the GA console
  • Creating and sharing reports and dashboards
  • Using dimensions for segmentation and deep dive analysis
  • Identifying traffic channels that convert
  • Tracking campaigns and measuring ROI

Who is teaching the course?

The trainer is Lance Nelson. Lance has over 12 years' experience in web analytics in various major clients all around the world, from major corporates like Barclaycard and HSBC to small start ups. Lance is a qualified GA developer and has implemented dozens of Google Analytics solutions on various kinds of websites.

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Date and Time

Location

Mezzo Labs

26-28 Underwood Street

London

N1 7JQ

United Kingdom

View Map

Refund Policy

Refunds up to 1 day before event

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