Sales Ended

gain knowledge with seo

Event Information

Share this event

Date and Time

Location

Location

50-54 Farnham Rd, Ilford IG3 8QD

View Map

Event description

Description

What is Search Engine Optimisation (SEO)? • How is your organization doing? • How pages are indexed • How SEO has changed - Google Panda and Penguin Key Performance Indicators (KPIs) • Keyword rankings • Traffic volume - quantity vs quality • Organic vs Pay Per Click (PPC) • Return on investment Constructing search engine friendly pages • Structured mark-up • The role of metadata • Building effective landing pages • Identifying problems with pages • Monitoring traffic flow Organic search • Keyword search and suggestion tools • Why some keywords are better than others • Analysing keyword density • What is good keyword density? • Quality keywords, not quantity • Keyword phrases and theme phrases • Implementing keywords into content Search Engine Marketing • Popularity and link equity explained • Effective use of social media • Linking to other sites • Site structure and internal linking Defining a plan for your company or organisation • Key SEO tools • Setting SEO objectives • Monitoring your web stats • Maintaining your position • Latest Google Webmaster Central developments
Share with friends

Date and Time

Location

50-54 Farnham Rd, Ilford IG3 8QD

View Map

Save This Event

Event Saved