***Please note, this workshop is hosted by Barnsley Launchpad who supports start-ups & new businesses within the Sheffield City Region area. You need to live within Sheffield City Region to book a place on this workshop. ***

Your website is your online shop front. It is all well and good having an all signing, all dancing website, but it is no good without any traffic! This workshop will help you to understand the different ways in which you can generate website traffic. We’ll cover the various different marketing channels that can be used to generate website traffic, including, Search Engine Optimisation (SEO) to help you to understand how to rank your website on the first page of the search results when your customers are searching for your products or services.

We’ll cover the following:

The different channels of marketing that can drive traffic to the website

What is SEO and how a new business can get the most out of it

Optimising for long-tail key phrases

How blog posts can help SEO

Basics of backlinks

How to convert website traffic into leads and sales – conversion optimisation

How to influence your visitors actions creating urgency

Utilising Google My business

The power of FAQ’s and customer reviews as a way of capturing visitor details.

This session is run by Bigfoot Digital, an award-winning Barnsley-based digital marketing agency with years of experience in creating winning online strategies for a range of clients.

Event Information:

This will be an online interactive session. Joining instructions will be sent to you via email at least an hour before the session starts.

This session is run by the Enterprising Barnsley Launchpad Team. We provide free business support to new start ups & businesses with under 10 employees, who are in the Sheffield City Region area. If you would like to access additional business support or find out more please fill out an online enquiry on our website: https://www.enterprisingbarnsley.co.uk/start-up/