Who is this course for?

This course is specifically designed for sales and event professionals within the hospitality and event industry

Structure

• LIVE 5 x 1-hour workshops @ 10am
• Tasks to build your sales strategy every day
• Interactive handouts to finetune your strategy
• Full support throughout the week
• Collaborative private Facebook group full of eventprofs
• Networking with wine on Friday evening

Content

Day 1: Reflecting on the last year

Day 2: Planning ahead in unknown times

Day 3: The importance of competitor analysis during the pandemic

Day 4: Your changed target market

Day 5: Motivateion and self-discipline techniques

Day 5 BONUS: Networking with wine at 6.30pm on Friday evening

Meet your hosts

Femke Millership

Femke has been in the event and hospitality industry since 2002 and has set up MICE cluster offices, worked to implement new yield management systems and managed large reactive sales teams. Femke is extremely passionate about the event industry and absolutely loves passing her enthusiasm, experience and conversion ideas onto sales teams!

Kate Plowright

Kate has hands on experience of proactive and reactive sales along with event organisation and people management. She launched Selling Savvy in 2018 because she is passionate about delivering effective workshops and mentoring that gives teams the opportunity to be empowered to make the right strategic decisions, whilst having strong backing from their management.

Amanda Baker

Amanda has over 25 years’ experience within the hos- pitality, leisure and tourism industry. She has a proven record of implementing strategies that has increased company’s profitability. Amanda understands that in- dependent businesses have to work a lot harder to win business and stand out from the crowd. She has a passion and clear focus to achieve those new sales.

Becky Whitaker

Becky has over 25 years’ experience working in the tourism and hospitality sector including time spent with Visit Britain and 11 years with Marriott Hotels. She set up and managed the Marriott Yorkshire Cluster Event Sales office as well as helping write the SOP’s nationwide. Becky loves the industry be- cause it is built on making people smile!