Games in/between China and the West (Day 1, April 12th)

The Chinese gaming market is known as a global powerhouse, generating billions of pounds of revenue and interacting with nearly 700 million gamers. The rapid growth of the Chinese gaming industry has drawn the attention of scholars and game producers alike, both eager to understand the political, social, and commercial side of the Chinese games market and gaming culture. Increasingly, UK games companies have been looking to ‘break into’ the Chinese market, but have been met with challenges including cultural differences, the language barrier, regulatory issues, and a lack of knowledge of the Chinese gaming culture.

This conference intends to bring in and curate talks from researchers in China, the UK/Europe, and beyond, with a focus on cross-cultural (China-West) research in games. We hope to bring together researchers from different regions to build a better understanding of the opportunities and barriers to academic and industry collaboration.

Online Conference

This is an online conference, with all talks pre-recorded and made available via our conference website, linked below. Prior to attending this event it is recommended that you visit the website and watch the talks, as this will best prepare you for discussion and activities during the live event.

https://www.innovationforgames.com/ingame_international/igi-conference/

Schedule for April 12th

9:00-9:10 – Welcome by Dr Hailey Austin

9:10-9:45 – Questions and Discussion with Dr Jia Wang and Dr Robin Sloan; Yigang Liu; Dr Xiyuan Tan; Luo Haoxi; Dr Aleena Chia; and Dr Yowei Kang and Dr Kenneth C.C. Yang *

9:45-10:00 – short break

10:00-10:30 – Workshop for turning conference papers into journal special issue submissions (for authors above)

* All attendees are advised to watch videos from the above speakers in advance of the conference.

About InGAME International

InGAME International is an international consortium of games industry stakeholders brought together from industry, agencies and universities to investigate the challenges to, and deliver solutions that support, international collaboration between the videogames sectors in the UK and China.

InGAME International will develop a transnational community of industrial and academic partners to provide a platform for UK-China partnership growth. We will foster this community through four interconnected mechanisms: Partnership Events - to stimulate new interactions between UK and China organisations; Partnership Support - to reduce barriers of regulatory, cultural and technical risk; Investor Forums - R&D led products and services can be showcased to potential investors in a supportive environment; and Development Activities - that will deepen links in the longer term by providing in-depth training to industry and academia in person and online.

About AHRC

The Arts and Humanities Research Council (AHRC) funds world-class, independent researchers in a wide range of subjects: history, archaeology, digital content, philosophy, languages, design, heritage, area studies, the creative and performing arts, and much more. The quality and range of research supported by this investment of public funds not only provides social and cultural benefits and contributes to the economic success of the UK but also to the culture and welfare of societies around the globe.

InGAME International is funded by the Arts and Humanities Research council (Grant reference: AH/T011491/1)