GCS Accelerate: Digital Marketing - An introduction to the Ecosystem

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Location

Cabinet Office

35 Great Smith Street

London

SW1P 3BU

United Kingdom

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Event description
Understanding the paid digital and social media landscape

About this Event

This workshop will provide a better understanding of the paid digital and social media landscape and equip you with the knowledge and insight to plan and deliver more effective outcomes from the budget and resources at your disposal. It will include guidance on best practice for planning a campaign, using audience and planning tools and understanding how to develop campaign content.

Entry requirements:

  • Open to all grades, grades 6 to SIO will be given priority
  • Either responsible for or working within a GCS marketing or campaigns team, responsible for minimum £100k media investment

Pre learning:

  • Read the Accelerate brochure, Campaigns digital skills guide (will be supplied)
  • Further pre-reading and pre-learning materials will be circulated closer to the time

Please note if this course is full please put your name on the waiting list as places may become available closer to the date

Date and Time

Location

Cabinet Office

35 Great Smith Street

London

SW1P 3BU

United Kingdom

View Map

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