GCS Accelerate: Measuring Organic Impact

This workshop is to share techniques for systematically and reliably identifying and interpreting patterns within data to inform content and publishing plans. It will include information on tools for monitoring web traffic, user feedback and analysing viewing behaviour.

Entry requirements:

• Open to all grades, grades 6 to SIO will be given priority
• Ideally completed GOV.UK Whitehall publisher training
• Either responsible for or working within a GCS digital content/publishing team