GCS Comms Exchange: Ducks, Insight and the Self Assessment Campaign

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Location

Location

Auditorium (right hand side), Horse Guards

100 Parliament Street

London

SW1A 2NP

United Kingdom

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Event description

Description

Hear how HM Revenue & Customs successfully delivered a revamped campaign to support 11 million people to do their tax returns on time. This session will cover learning from the previous campaign, the gathering of insight and development of a new and innovative advertising campaign, the findings from the first year and how these were used to shape this year’s campaign.

Additional Information

You will need to bring a form of picture ID to access the venue - if you are from a central government department, your Civil Service pass will suffice, otherwise another form of photographic ID will be required. Failure to do so may result in denied access.

Please give GCS at least 2 working days notice if you need to cancel. You can cancel on both Eventbrite by clicking your account - tickets - upcoming events will be displayed - then click on cancel order or by contacting gcsbookings@cabinetoffice.gov.uk

By not doing this, you are depriving other GCS colleagues of the opportunity to attend this event.

Date and Time

Location

Auditorium (right hand side), Horse Guards

100 Parliament Street

London

SW1A 2NP

United Kingdom

View Map

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