GCS Comms Exchange: Using levers to change behaviour

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Room 3.41

Caxton House

6-12 Tothill Street

London

SW1H 9NA

United Kingdom

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Social psychology research suggests that most people think of their future selves as entirely separate people from their present selves. So thinking about pensions and saving for the future might feel a bit like handing your hard-earned cash to a passing acquaintance rather than a treasured old friend.

That’s exactly the mindset the Gold Award Winning (GCS Awards 2018) ‘You Work, Your Pension Work’ campaign sets out to change. Find out how it did and continues to do so, supporting DWP’s automatic enrolment policy so that millions of people across the U.K. keep paying into in their workplace pension. And find out how, by investing in audience analysis and insight, the campaign has evolved and continues to evolve intelligently to change behaviours.

Additional Information

This event is for GCS members only.

You will need to bring a form of picture ID to access the venue - if you are from a central government department, your Civil Service pass will suffice, otherwise another form of photographic ID will be required. Failure to do so may result in denied access.

Please give GCS at least 2 working days notice if you need to cancel. You can cancel on both Eventbrite by clicking your account - tickets - upcoming events will be displayed - then click on cancel order or by contacting gcsbookings@cabinetoffice.gov.uk

By not doing this, you are depriving other GCS colleagues of the opportunity to book on.

Date and Time

Location

Room 3.41

Caxton House

6-12 Tothill Street

London

SW1H 9NA

United Kingdom

View Map

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