From next May, all the prospect email databases you’ve been using could become illegal. It’s likely that your customer database may too.
Why? Because 25th May 2018 will see the enforcement of a new data law – the General Data Protection Regulation (GDPR) – that requires everyone in your database(s) to have specifically opted in to receive communication from your business. If you can’t prove your contacts have opted in, you can’t contact them.
This is serious.
Providing the opportunity to “opt out” no longer counts as valid consent. Your customers have to be opted in too.
You could be fined 4% of your annual turnover. And the law will be enforced. This is not going to go away. You need to act now.
5 steps to take NOW
Awareness: ensure key people and decision makers in your business are aware the law is changing.
Consent: start the opt-in process with your existing data.
Best practice: B2C double opt in processes are now essential for B2B.
Define your opt-in statements: these should be clear and simple, leaving no room for doubt.
Data Protection Officer: designate someone to take responsibility for data compliance.
To help you understand the rules and what you need to do to comply, we’re running a special GDPR Seminar. Our team will guide you through the practical and technical requirements. We will also be joined by guest speaker Bethany Paliga from Forbes Solicitors who will be outlining the legal ramifications of the new regulation.
Places are free but likely to fill up fast.
Please note: online booking for this event has now closed however there may still be some places available. Due to a high demand we are also planning to run this seminar on additional dates. Please contact Pauline on 01706 222456 or email firstname.lastname@example.org for more information.