"…informative and whilst recognising the fear factor of the GDPR, didn't play on it like so many presentations about the subject do."

Find out why the upcoming General Data Protection Regulation (GDPR) actually spells good news for marketing – and how you can capitalise on the changes in your own company for the better.

Including:

• how GDPR changes the rules around data protection
• how to effectively protect data
• real examples of what will be considered right and wrong for GDPR compliant marketing

For marketing managers across the country, the GDPR, which becomes enforceable from 25 May 2018, is fast being moved up the 'to do' list.

At The Ideal Marketing Company, we have seen, first hand, a mixture of fear, confusion and concern about these changes.

But it might surprise you to find out that we actually welcome the GDPR as a positive move forward in data protection - and an opportunity to do good quality marketing.

Current Data Protection laws are outdated and this is a long overdue revision that will protect us all as consumers as well as support best practices as marketers.

So come along and join us for an interactive half-day event, which will help you understand the implications of the GDPR and ePrivacy update on your communications, in an approachable and digestible way.

What others have said:

"It was informative and whilst recognising the fear factor of the GDPR, didn't play on it like so many presentations about the subject do."

Ryan Protheroe - Repro Energy

"I think that by now people know that whatever industry they're in, they're going to be affected by GDPR. The thing that people don't know is what they will need to do to prepare for this. Today's seminar helped to distinguish what is actually relevant for my company by both explaining what to prepare for and how to capitalise on the opportunities that building a fresh database should bring."

Dave Berridge from Emkat Solutions Ltd

What is covered?

We will cover the aspects of GDPR and the ePrivacy update that every company should be aware of, including:

• how GDPR changes the rules around data protection
• data collection
• how you can use data
• how to effectively protect data
• rules around consent
• what happens if you continue to misuse data
• what you can do to protect yourself
• how to capitalise on GDPR with your marketing
• website requirements
• best practices for GDPR compliant marketing
• real examples of what will be considered right and wrong for GDPR compliant marketing

Delegates will leave with:

• clear examples and scenarios to demonstrate the difference that GDPR makes
• a list of resources to get you started
• your questions answered with responses specific to marketing in your sector
• PDF slide deck from the event (emailed afterwards so that you don’t have to spend the event making notes)

Important information for registration

The event is aimed at marketing managers, as well as owners and directors of SMEs. When registering to attend, please make sure you say where you work and let us know whether you have any specific questions, as we will be more than happy to ensure that these are covered.