Do you know your audience? Authentic communication starts with understanding, yet when polled 67% of The WIP’s community admitted to being clueless about the difference between Gen Z-ers and Millennials. In this introductory session, Copywriter Katie Ramsingh will take you through the differences between Gen Z and Millennial customers. She will break down various customer profiles to help you gain a better understanding of who your customer is and how they think. Katie will then include helpful examples of different ways to communicate with them in a way that you can use in your business.