#DataScience. #MachineLearning. #BigData. These aren't just buzzwords, they're extraordinarily practical tools for turning impenetrable datasets into clear insights & decisions that can help you to achieve your goals.
Take a tour of cutting edge techniques that can transform your approach to marketing & social media, including case studies covering:
- How to use clustering algorithms to identify distinct behavioural user segments for enhanced targeting;
- How to use network analysis to identify key influencers on social networks;
- How to drive down CAC and churn by predicting customer behaviour long before it happens!
Over the years, John has added a number of strings to his bow. Statistician, geneticist, business analyst, startup founder, software developer, educator, non-profit strategist, data scientist, multi-instrumentalist! He currently runs a data science consultancy focused on helping businesses to identify and solve the challenges they face through a combination of research-grade statistical techniques, strategic analysis and a lean-startup engineering mentality.
Until recently he was the Lead Data Scientist at YPlan. Prior experience includes business analytics at Apple Inc., genomics research at Imperial College London, building an ed-tech startup at Knodium, developing strategy & technological infrastructure for international non-profit startup STIR Education, and losing sleep to many a hackathon along the way. He also teaches the data science evening course and multiple workshops at General Assembly.
He's also been known to dabble in violin; a concerto here, a pop gig there, occasionally conducting youth ensembles, and usually playing with his folk music band.