How do you show that social media brings value to your bottom line? How do you know what metrics you should report on without getting penalised for using 'vanity metrics'? By understanding the jargon and concepts of digital metrics for social media, you can report on what matters, and use data to validate social media’s place in the buyer journey and the revenue it contributes for your business.
This workshop will dive into what metrics and KPIs you should be looking at, how can you use Google Analytics to attribute sales to your social media activity, build attribution models and use advanced segmentation to get insights, as well as sharing tips and resources to help you improve your digital metrics and reporting for social media.
Break down the jargon, lose the fluffy reports and develop growth strategies that have data at its core. I help unwrap the shiny wrapping paper and help businesses and marketers bring out the best in their Digital Marketing. I am data-driven and captivated by the reasons why people buy, and using data and insights to create strategies that really work in the real world.
I empower both start-ups and established businesses with the map to help them succeed in navigating the digital landscape. I help you to develop an actionable digital marketing strategy based on your own unique business needs and show you how to create campaigns founded on analytics by allowing you to pinpoint exactly what moves the needle in your campaigns. I also teach digital marketing courses and workshops at General Assembly.
On a personal note, I am a mum of two from the north with a love for good puns, vintage art and strong, decent coffee.