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Generating Regional Media Coverage in the Digital World

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The Business Factory

Saville Street

54 Saville Street

North Shields

NE30 1NT

United Kingdom

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The regional media can offer a great deal to small businesses looking to promote and raise awareness of their business to a local customer base. Securing local coverage is the first step many new businesses take when starting out on their PR journey and the regional media has caught up with digital developments to offer an array of new opportunities to small businesses seeking to engage new audiences.

How to generate regional media coverage in today’s digital world will offer practical guidance to business owners looking to capitalise on the many opportunities offered by the regional media and offer structured advice detailing how to deal with the differing demands of local media outlets. The workshop will offer hints and tips on successfully approaching local journalists and identifying what constitutes news for the regional press.

This interactive 3 hour session we will help you to:
• understand the regional media – both print and online
• identify relevant regional publications for your business
• understand what sort of content and news will interest the local media
• prepare appropriate and engaging content to generate successful coverage

Following this session you should be able to plan out a regional media campaign and have the skills and knowledge to build your local contacts.

How to generate regional media coverage in today’s digital world is delivered by specialist PR and communications professionals who have over 15 years’ experience in developing and delivering effective and targeted campaigns for start-up business and small to medium sized ventures.

This seminar is open to North Tyneside businesses and residents only due to the funding criteria.

Venue is the North Tyneside Business Centre, Saville Street, North Shields, NE30 1NT

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Location

The Business Factory

Saville Street

54 Saville Street

North Shields

NE30 1NT

United Kingdom

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