Are you feeling uncertain about how to set up a quantitative evaluation, or looking to explore your options? This workshop presents the state of the art in collecting quantitative evaluation data, identifying the strengths and weaknesses of different options. This small-scale event (less than 30 delegates) in central London will include presentations on how to design good questionnaires and observation-based evaluations. We provide practical perspectives from both a practitioner perspective within an informal learning organisation and the perspective of an external evaluator and expert in survey methodology.
This practical workshop offers the following:
- An introduction to questionnaire design. This includes how to evaluate existing survey questions and develop new ones for quantitative evaluations.
- An introduction to different question types you can use, along with their strengths and weaknesses.
- How to collect and quantify open-ended evaluation data such as annotated drawings.
- An introduction to visitor tracking, timing and other types of observation-based evaluation and how to set up the tracking and timing evaluation that connects with questionnaire feedback.
Bring your own research challenges and questionnaires, as well as laptops to practice running the descriptive statistics.
Arrivals and coffee/tea from 1pm
1:30pm – 5pm – Workshop
5-6pm - Optional casual discussion space, including speakers’ feedback on participants’ structured observation plans or survey forms.
World-leading experts in evaluation of informal learning and public engagement experiences.
*Andrew Moss (Chester Zoo), Dr Eric Jensen (University of Warwick) and David Francis (British Museum)
Dept. of Sociology, University of Warwick
Conservation Social Scientist
Andrew Moss (Conservation Social Scientist, Chester Zoo) has over a decade of visitor research experience in world zoos and aquariums. He has led over fifty evaluation research projects and has numerous publications, in journals such as Conservation Biology, the Journal of Environmental Education, Visitor Studies and Nature.
Dr Eric Jensen (Associate Professor, Dept. of Sociology, University of Warwick) is a leading social scientist specializing in innovative methods of conducting impact evaluation research.
David Francis (Interpretation officer, British Museum) research focuses on the role narrative plays in museums, both in terms of how visitors use narrative to understand their visit and how museum professionals use narrative to structure exhibitions.
How To Reserve Your Place
We will have a max capacity of 40 and the event will run from 2.30pm to 5pm
20% DISCOUNT IF YOU BOOK BY 28 AUGUST 2015
External link to Methods For Change website and registration page.
Do you have questions about Gentle Introduction to Quantitative Evaluation: Practioner-focused workshop?
Contact Methods For Change