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Gentle Introduction to Survey Design for Evaluation 20th April

Methods For Change

Thursday, 20 April 2017 from 13:30 to 17:00 (BST)

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About This Workshop

This workshop introduces how, why and when to use surveys for evaluation and how to avoid common pitfalls in survey design. The event addresses the following:

  • Why use surveys for evaluation?
  • When you shouldn’t use surveys for evaluation.
  • How to develop a "good" survey question and response options.
  • Avoiding common pitfalls in survey design: How to spot a bad survey question and response options.
  • Using open-ended questions in your survey.
  • Using online, iPad-based and automated surveys.
  • Pilot testing your survey.



Dr. Eric Jensen Associate Professor

Dr. Eric Jensen (Associate Professor, Dept. of Sociology, University of Warwick) is a leading social scientist specializing in innovative methods of conducting impact evaluation research in informal learning and public engagement contexts.

Jensen is author of Doing Real Research: A Practical Guide to Social Research (SAGE). He has extensive experience designing and conducting quantitative and mixed methods evaluations at institutions including the National Gallery, London Zoo, Natural History Museum, Cheltenham Literature Festival, the British Museum, San Diego Zoo and Bronx Zoo. Dr. Jensen holds a PhD in Sociology from the University of Cambridge (UK). He teaches social research methods at the University of Warwick. 

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Research Methods
Impact Evaluation
Survey Design
Qualitative Methods
Quantitative Methods

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Charities and Unaffiliated Individuals£45
Full-time students and unemployed individuals£20

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When & Where

CitizenM Hotel London Bankside
Lavington Street
SE1 0NZ London
United Kingdom

Thursday, 20 April 2017 from 13:30 to 17:00 (BST)

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Methods For Change

Guiding you on state of the art research techniques

Methods for Change is a series of practitioner focused workshops designed to guide you and your organisation on the best evaluation and research techniques and ideas available. These sessions will empower you and your organisation to become more effective at gathering and getting the most out of your data.

Workshops cover a range of evaluation tools and techniques for data collection and analysis, focusing on different sectors with invited expert speakers and facilitators. All of this is aimed at helping to provide resources and support to enable better quality evaluation and research to improve services and practices.

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Gentle Introduction to Survey Design for Evaluation 20th April
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