With Germany being one of the key markets for our upcoming international marketing campaigns, this FREE half day workshop is a must do for anyone looking to capitalise on this important overseas market.
Discover the importance of German inbound tourism to the Peak District and Derbyshire and your business, and find out appeals to visitors from the German-speaking countries. This half day course will provide you with an insight into the culture of German visitors, helping you to understand how to meet and exceed their needs to help grow your business.
This half day workshop studies the German visitor and is broken down into these key areas:
German inbound tourism
Understand the German visitor
Product Knowledge – what appeals
Delivered by Tess Pike this course will enlighten and bring understanding to your staff of why and how we can cater for our German customers.
This workshop is free for visitor economy businesses based in Derbyshire to attend as it is funded by the European Regional Development Fund through our Developing and Growing the Visitor Economy within Derbyshire project. Attendance will require you to compete an eligibility application form prior to attendance. By booking on to the workshop you are agreeing to attend, should you be unable to attend, failure to cancel your booking within 48 hours of the workshop will result in us invoicing you for £250 + VAT per person; the commercial cost of the session.