Get Better in Chelmsford West: Track What’s Working

You’ve launched a campaign, created content or updated your website. Now what?

This free in-person session is designed to help businesses in the eastern Chelmsford region understand what’s working and how to take action using free tools like GA4 and Search Console.

If your business operates within Chelmsford City Council’s boundaries this is for you.

This session is expert-led and includes a short presentation, open conversation, and informal networking time at the beginning and end. It's designed to be practical, supportive, and focused on real challenges facing local businesses.

Session 2: Track What’s Working: GA4, Search Console and Data-Led Growth

This session will help you understand the most important website metrics, how to access them, and what to do with them. You don’t need to be a data expert – just ready to learn.

You’ll learn how to:

✅ Use GA4 to spot trends and track key actions

✅ Set up or review your analytics in minutes

✅ Understand where your visitors come from and what they do

✅ Use Search Console to find keywords you’re nearly ranking for

✅ Turn insight into action for your next campaign

Who this is for

• Business owners and marketers in the West Chelmsford region

• Anyone who wants a clearer view of what’s working

• People who’ve opened GA4 once and closed it immediately

We’ll keep it simple and relevant, with tips you can action straight away.

Apply for the Get Better Academy

Attendees can also apply to join the Get Better Academy, a hands-on support programme for selected businesses across Chelmsford, starting in November.

Why this matters

Your website and content should be working hard for your business. But without clear insight, it's impossible to know what to improve. This session makes analytics feel accessible, and shows you how to track what’s working so you can make smarter decisions.

You’ll leave with a better understanding of your performance and the confidence to make data-led changes.

These sessions are delivered in collaboration with Chelmsford City Council, as part of the UK Shared Prosperity Fund (UKSPF) programme.

Additional information:

Photography Notice: A member of the team will be taking candid pictures during the session. These photos may be used for future promotional materials, including on our website and social media platforms.

If you do not wish to be photographed, please let us know upon arrival, or inform the event team in the room. By attending, you are consenting to potentially appear in photographs unless otherwise stated.

Dietry Requirements: There will be vegan and vegatarian food options available. If you have any additional requirements, please email rhiannon@betteragency.co.uk.

GDPR: By registering for this event, you agree to share your contact details with the event organisers for communication purposes. We respect your privacy and will handle your data in accordance with GDPR regulations.