San Francisco, California
London, United Kingdom
Join Samantha Dunwell from Dunwell Data Protection and Deborah Goodall from Aer8 Marketing for an informative and practical day on how to collect and process data legally about your customers or clients, and how to use this data to help grow your business.
In the morning, Sam will cover:
- Overview of data protection legal framework for direct marketing
- Consent and the methods of obtaining consent
- Privacy rules relating to marketing calls, texts and emails
- Lead generation and marketing lists
- Individuals rights
- What happens when it goes wrong
And in the afternoon Deborah will talk about:
- Lists and peronalisation
- Growing your customer knowledge through data
- Growing your business using direct marketing.
Samantha has over 10 years experience working as a professional in Data Protection within the Government. She has recently started her own business using her experience and qualifications in to help businesses comply with Data Protection Law. Samantha is a fully-qualifed Data Protection Practitioner and holds the ISEB Certificate in Data Protection.
Deborah has over 20 years experience of marketing and is a member of the Chartered Institute of Marketing. She owns and runs Aer8 Marketing which is now in it's 7th year of business. Deborah is a direct marketing specialist and cut her teeth working for mail order businesses.
Cancellation more than 4 weeks prior are eligible for 100% refund. If you cancel more than 2 weeks in advance of the event then you will receive a 50% refund. After this time there are no refunds available though we welcome subsitutes to the event.
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When & Where
Aer8 Marketing is a strategic marketing consultancy but we love to share our knowledge so from time to time run workshops on a range of marketing subjects.
All our workshops reflect our working ethos so there is always an element of strategy involved before moving on to tactical implementation.