Every business has a story - and in this supportive, practical workshop, you’ll learn how to come up with story ideas journalists will love.
Whether you've just launched something new, hit a milestone, won an award or simply have a brilliant story to share, this workshop will help you pull it all together and write a press release you’re proud of.
No formulas, no fluff - just expert guidance and down-to-earth support from two people who’ve been there and helped hundreds of businesses get noticed.
You’ll be working with journalists Rachel Spencer and Alex McCann - two people who are passionate about helping businesses stand out and who love helping people feel confident sharing what they do. Together, we’ll help you:
- Find story ideas that feel exciting and aligned with your values
- Write a press release that sounds like you—not a template
- Understand what journalists actually look for
- Get personalised feedback on your press release draft
- Learn how to pitch it (without feeling cringe)
- Build connections with the media and know what to do when they say “yes”
- Learn how to repurpose your coverage once it’s live
You’ll walk away with clarity, confidence, and a process you can rinse and repeat every time you’ve got something to shout about.
Oh—and your release could be published on Altrincham HQ, worth £275 alone.
All this, in just two hours, for £100.
We’re all publishers now - and there are huge opportunities to reach thousands (even millions!) through traditional media. Most small businesses don’t know how to do it, or feel overwhelmed by the whole thing. We’ll take that stress away and show you how to enjoy it instead.
What you’ll get
- A clear understanding of how to write a press release
- A near-final draft of your own release
- Feedback from two experienced publicity pros
- The chance to be featured on Altrincham HQ (£275 value)
- A PDF toolkit including:
- Story idea prompts
- Press release structure
- Pitching dos and don’ts
- Post-coverage repurposing checklist
Workshop objectives
- Teach you how to spot and shape stories in your business
- Show you how to write a press release without relying on AI
- Help you feel confident pitching to the press
- Share real-world advice on building journalist relationships
- Guide you on how to repurpose and amplify your coverage
- Give you the tools to repeat the process every time you have news to share
Ideal for small business owners who:
- Feel like the best-kept secret in their industry
- Know they’ve got great stories but aren’t sure what’s newsworthy
- Want to handle their own PR confidently and strategically
- Are ready to get press coverage without hiring a PR agency
