Get Found on Google: Tools to Boost Your Visibility and Sales [in-person]

Designed to help small businesses maximise visibility, credibility and conversion through Google’s suite of free and low-cost tools. This practical workshop includes:

• Setting up and optimising your Google Business Profile to appear in local search and maps
• Understanding and using Google Search Console to monitor performance and troubleshoot website visibility
• Planning content using Google Keyword Planner to align with what your ideal customers are searching for
• Writing search-optimised blog content that drives organic traffic
• Leveraging Google Analytics 4 (GA4) to track visitors, measure success, and inform decisions
• Exploring Google Shopping for e-commerce visibility and sales

Participants will take away:

• A Google toolkit checklist for small business visibility
• Blog content planning template with keyword prompts
• GA4 setup and event tracking guide
• Google Business Profile optimisation checklist

About Your Host: Lisa Clark

Lisa combines hands-on business experience with a genuine passion for helping others succeed. She’s built, grown, and sold her own SME, so she understands the real challenges business owners face and the opportunities worth chasing.

As a Business Advisor, Lisa has supported hundreds of enterprises across the private, public, and charity sectors, spanning industries from creative startups to established service providers. Her work has also included leading social value delivery for Kier Construction across major contracts, giving her a strong grounding in both purpose and performance.

Lisa’s approach is practical, supportive, and results-focused. Whether you’re refining an idea or ready to scale, she brings clarity, insight, and encouragement to help you move forward with confidence.

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BrisBES is funded by the West of England Combined Authority and Bristol City Council and delivered by YTKO.

The programme will help to boost the local economy and create employment for people in Bristol.

Booking is essential as places are limited to ensure maximum learning and benefit for each participant. Please ensure that if you are unable to attend the session, that you let us know so that we can move this place to another participant.

If you require any help accessing our courses, please contact us at westofengland@ytko.com

If you are not already registered for our business support programme - Register with BrisBES today!