£5.90 – £16.52

Get found online - Google and your business

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Stotfield Hotel, Lossiemouth

Lossiemouth

IV31 6QS

United Kingdom

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No Refunds

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Event description

Description

Marketing has changed. How do people research products and services? They Google them.

As a business owner, you need to be sure that people find you quickly and easily, and that the information they find is helpful and correct.

Luckily, Google provides a number of free tools and apps designed to help you get ahead of the competition in those all-important search engine rankings.

Following on from our August event, 'Lossie Goes Digital - an introduction to getting online', the LBA has teamed up with three more local experts to help you understand how to get the most out of your digital presence.

Maps, info and photos

Paul Billany is the owner of Octovision Media Scotland, and the only photographer in Moray to have gained Google's Street View Trusted Pro accreditation, making him the ideal person to cover how to get the most out of your Google Maps and Google My Business listings. Paul will also discuss the use of photo and video for social media.

Website optimisation and Google tools

Andrew French, of AJF Web Design, is an experienced web developer and graphic designer. He also offers a range of digital and interactive media services to businesses across the UK. Andrew will be talking about how to optimise your website for search engines and a better user experience. He'll also be looking at some of the tools Google offers, such as Google Analytics and webmaster tools.

Advertising online

Scott McLeod is best known for his work with augmented reality through his company, ARiiS AR. He's also an expert in paid online advertising using Google Adwords. Including 'pay per click' advertising is a smart and inexpensive way to expand your online reach, Scott explains how to get started.

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At the end of each session will be a short Q&A opportunity and each of the presenters will be available during the coffee break and at the end of the evening.

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Buy one, get second ticket half price!

This event is essential for any business serious about getting found online. It will provide an accessible and jargon-free introduction to help you start making the most of the Google suite of tools.

Bring a colleague and their ticket is half price!

LBA members get discounted rates at all our events. LBA membership is open to businesses with an interest in Lossiemouth and costs just £40 per year. To find out more, go to www.lossiemouth.org


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Date and Time

Location

Stotfield Hotel, Lossiemouth

Lossiemouth

IV31 6QS

United Kingdom

View Map

Refund Policy

No Refunds

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