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Location

Ambition Broxbourne Business Centre

Pindar Road

Hoddesdon

EN11 0DB

United Kingdom

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Refund Policy

Refunds up to 30 days before event

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Event description

Description

The dates:

14 November 2017 - 10am - 12noon

12 December 2017 - 10am - 12noon

16 January 2018 - 10am - 12noon

Please note - This is a three day course. The price includes VAT and covers attendance for all three dates.


What are they?

A series of 3 unique business growth workshops designed to get your business growing. The programme is perfect for small businesses, start-ups, entrepreneurs or larger businesses that wish to revitalise their positioning and strategy for growth.

How does it work?

The Get Growing programme comprise three 2 hour workshops. These are themed around three critical business growth elements: Brand, Customer, Plan. Each workshop is packed with unique content that builds the essential thinking, strategy and ideas essential for sustainable growth. Each workshop is highly creative and practical, fast-paced and delegates will have access to business tools that they cannot find elsewhere. There will also be an element of peer review within each workshop, so that delegates can collaborate and exchange ideas for mutual benefit.

The workshop content

Brand: understand what your brand really stands for and the values that underpin it. Develop your unique brand story to create stand-out in your market, as well as to engage your customers and prospects at a deeper level for better customer retention. Your brand story will be used in every aspect of your business, from marketing, sales, and networking to customer retention and recruitment. In short, get it right and your brand story will work hard for your business.

Customer: analyse your customer types, both the customers you have and the customers you want. Develop a selling story that fits with your brand approach, is persuasive and single minded to help prospects understand the true value of what you offer. Plot a customer lifetime map to understand the how, what, why and when of communicating with them to ensure they keep coming back for more.

Plan: the final workshop will be focused on creating a vision, strategy and action plan for the next 12 months. Each business will create a plan that takes all the work from the previous sessions and the vision for their business and turns this into practical actions plotted on a time line that becomes the framework for growing the business. This means that every business round the table can grow.


A bit about The Business Allotment

The Business Allotment helps businesses grow. We have been delivering ideas, strategy and training for fifteen years, and all of our workshops are fun, with a creative approach and above all highly practical – we give business owners ideas, tools and skills that they can use back in their business straight away and that make a real, tangible impact. We work with all types of business, from media, architects and virtual assistants to independent retailers, jewellers and print management. The Get Growing Programme will be delivered by The Business Allotment’s co-owner, Jodie Newman.

Jodie Newman grew The Business Allotment from her existing business Creative Consulting specifically to offer businesses the tools and skills they need to help businesses grow. Jodie brings her creative background, from being trained as a furniture designer at the Royal College of Art and her commercial background from working in marketing for almost a decade to the content she delivers in The Allotment. Jodie loves working with businesses to help them get ideas to help them grow. In 2013 she wrote Business Creativity: A Practical Guide and has designed a free Spark Generator tool to help all business owners think more creatively (available on The Business Allotment website).

What business owners say about the Get Growing Programme:

“Jodie made me think about our business from a different angle. Sometimes our future steps for our business can be quite daunting and a jumble of so many ideas - Jodie helped to break these down and prioritise items so we now have a strategic approach from now until 2018. Thank you! Amanda Stewart, Stewart and Stewart Design.

“Jodie has inspired me to think outside the box. I found every part of the programme valuable, with new strategies and focussing on the important aspects to take my business to the next level. I’m looking forward to the year ahead and it’s all thanks for Jodie.” Elaine Diviney. 001 Ltd.

“Brilliant session. I've taken away so much in such a short space of time. Would highly recommend The Business Allotment to small and big businesses.” Jess Jefferys, Carnsight

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Date and Time

Location

Ambition Broxbourne Business Centre

Pindar Road

Hoddesdon

EN11 0DB

United Kingdom

View Map

Refund Policy

Refunds up to 30 days before event

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