Say goodbye to PR procrastination!
Has "Get my business featured in a magazine" been a dream of yours for far too long? You've got the brand. You've got the products. Now let's get your business PR ready and position yourself confidently for upcoming Christmas press opportunities.In this hands-on, 75 minute practical workshop you'll learn exactly what you need to pitch to the media to give your brand the exposure it deserves.
Hosted by Becky founder of I Do Handmade and PR expert Sally, founder of Wow PR, you'll come away with the framework for your PR toolkit including a professional bio, folders of imagery and a press release and also get time to create some of these essential materials live during the session.
We'll spend time brainstorming ideas and hooks for potential press releases personalised specifically for your brand for you to use, plus you'll have access to seven days of Q&A support following the session.
💡 This workshop is perfect if:
- You're a product business and want to get your brand into magazines, on blogs, podcasts and other media outlets
- You're totally new to PR and don't know where to start
- You've been wanting to get press coverage but feel overwhelmed by the process
- You want to feel ready and confident to pitch for Christmas press opportunities
🎯 What you'll walk away with:
- The framework for your PR toolkit set up
- A first draft of your professional bio
- Shareable folders set up ready for you to add high-quality photography for the media use
- Personalised hooks and press release ideas you can use to write about your brand
- Expertise, tips and guidance from PR guru Sally Brockway
- A confidence boost to finally start your PR journey
- Accountability and encouragement from fellow small business owners
- A copy of a template you can use to quickly pitch to press opportunities you come across
- Seven days of Q&A support following the session from both Sally and Becky in an online chat forum.
This isn't another "how-to" webinar—this is a 'Get It Done' working session where you'll roll up your sleeves, build your PR toolkit, so you can start pitching with confidence.
🔧 What you'll need before the session:
- Having access to a laptop/tablet will be better than a phone so you can build your PR toolkit during the session
- Having a list to hand that you can copy and paste will be helpful, including facts about your business, e.g age of business, team, the problem your products solve, awards or notable achievements, links to website, social media links and contact information
- Having access to a place on your computer where you can save sharable files e.g Google Drive, Microsoft One Drive, icloud etc
- A notepad for brainstorming
- Attitude to come ready to work, collaborate and get it done!
Price: FREE for I Do Handmade Hub members, £5 (Inc VAT) for non-members
Spaces are limited, so book your spot today!
This session is part of our 'Get It Done' series
Each month, we tackle one of those 'I-know-I-should-but-haven't' tasks that keep getting pushed to the bottom of your to-do list. Work alongside other small business owners, get expert guidance, and walk away with real tasks done and dusted.
