Social media is powerful, but combining it with traditional media coverage in the magazines, newspapers, online platforms, radio and TV that your customers and clients consume, will turbo-charge your visibility, increase your credibility and position you as a thought leader in your industry.

Entrepreneur, Author and founder of JHPR, Jessica Huie MBE has partnered with the British Library to create a masterclass aimed at equipping small business owners and entrepreneurs, with the tools needed to generate their own publicity and raise the profile of their business or brand on a limited budget.

This workshop will explain how media coverage is a powerful tool which will help you to reach more customers, build you brand and grow your business.

For most business owners and experts, identifying a newsworthy angle before pitching to media, is the most challenging step in raising your profile and securing media coverage. It’s not enough to tell a journalist about your business, you need to communicate what makes your business notable – you need a hook.

Come and learn how to Identify your ‘hook.’ The thing that will get journalists to say YES to featuring you in their publication or on their show.

Leave with an understanding of how to make your business appeal to journalists and secure the media coverage which will raise your profile.

At this workshop we will explore;

• Which elements of your business or brand will appeal most to journalists
• What your personal business/brand hook is
• How to implement newsworthy partnerships or create events which will get the media writing about you
• How to create a PR campaign which will create visibility for your business/brand on and offline
• How to use media coverage to increase sales
• How to pitch to journalists
• How to use media coverage to secure investment
• How to use media coverage to get buyers to stock your products
• How to use media coverage to secure a publishing deal

You will learn;

• How media coverage will support your business success
• How to combine reactive and pro-active PR
• The value of ‘PR-able’ partnerships
• How to create content which enhances your online footprint and drives customers to your website

By the end of the workshop you will have:

• Clarity on how to create your press kit
• An understanding of how to create a 12 month media coverage plan for your business
• An action plan which enables you to embrace visibility and take your brand notoriety to the next level!