Get more client referrals with Dave Plunkett - Agency Folk (12th Dec)

Referrals are THE best type of lead you can receive into your business.

They convert more often, convert more quickly, spend more and stay longer.

And because they’ve been introduced by someone who knows, likes, and trusts you they’re much less likely to ghost, and will almost certainly be a closer match in values then leads through other channels (meaning happy teams).

When margins are tight, and costly outbound all too often relies on AI ‘personalisation at scale’ your relationships and human connection are your absolute super power.

So why do so few Agencies have a proper strategy around it?

Organic isn’t a strategy, it’s a mix of hope and chance that’s the perfect recipe for you deciding that you “can’t scale word-of-mouth.” But you can, and it doesn’t mean pushy sales tactics.

Your clients don’t want to join a referral programme, but the majority will happily introduce you to their contacts if they’re asked in the right way, at the right time, for the right thing. Making it easy for them to say yes, and easy to know when, who, and how to refer. Moving from occasional, accidental word-of-mouth, that often relies on a founder's personal network into something intentional, consistent, scalable, but still human.

The scale comes from building a culture of referrals. A culture where everyone in the agency has the skills, confidence, and mindset to grow the business, and is happy doing it. (With the right process behind the scenes to support this). That’s how you turn “organic word-of-mouth” into a proper Nearbound strategy.

This high energy session will give you the practical steps to be able to do that. Join us for this online session, complete with breakout rooms and group discussions alongside fellow ambitious agency leaders.

Register now for free.

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Topic:
How to secure more client referrals.

Key takeaways?

1. How to frame your requests in way that doesn’t feel icky and leads to the right referrals at the right time
2. When the best times to ask are
3. How to put in processes that allow you to scale, while protecting the human relationships at the core of the strategy

Agenda?

• 12:00pm - Welcome from Michael Murdoch of Agency Folk
• 12:05pm - Insights from Dave Plunkett of Collaboration Junkie
• 12:25pm - Interactive activity in small groups
• 12:35pm - Group discussion and Q&A
• 12:55pm - Wrap and next steps

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Why attend?
This event is designed for agency leaders who want to sharpen their sales process, increase conversion rates, and win more business. Collaborate with peers, share experiences, and gain practical insights you can apply immediately to your agency’s approach.

Who’s Dave Plunkett?
Dave Plunkett is the founder and driving force behind Collaboration Junkie, a consultancy built on his deep passion for forging meaningful business partnerships. With a track record of architecting and nurturing hundreds of collaborative relationships across sectors, he helps entrepreneurs harness their credibility, align with complementary partners, and scale through joint value creation. Known for his energetic, people-first approach, he routinely shares insights under his “making conversations count” brand to help clients turn connection into tangible opportunity. Through his methodology, content, and hands-on mentorship, Dave is committed to making collaboration not just a strategy, but a joyful, sustainable growth engine.

Session Location:
Zoom (shared 24 hours before the session)

Who should attend?
Primarily agency leaders and decision makers. However this conversation is open to others such as ex-agency owners, coaches, consultants and anyone else who wants to learn more. If you're not sure if this is for you, please email michael@thehouselondon.com.

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