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Much fuss has been made recently about 'Big Data' and the rise of the Data Scientist, the series of talks at this event aim to get behind the buzzwords and the hype and look at practical applications of data to improve business performance along with the mindset and techniques needed to make the most of data.
Schedule
2pm – Arrival, Registration, Tea/Coffee
2.15pm – Introduction: Dan Barnett
2.20pm – Richard Lewis, Model Citizens: The statistical challenges of Big Data
2.50pm – Simon Field, Revolution Analytics: BiggeR than Big Data
3.20pm – Tea/Coffee Break
3.40pm – Dan Barnett, Analysis Marketing: The 21st Century Analyst
4.00pm – Lee Witherell, Fuel: The New SCV, using data to drive Omni-Channel Marketing
4.30pm – Scott Lutz, Alteryx: An Analytics Power Shift
The event is being held at Browns near Leicester Square and will be a great opportunity to network with others within the analytics industry.
About the Speakers:
Dan Barnett is Director of Analytics at Analysis Marketing Ltd. Dan has a wide range of experience in analytics with a particular interest in the practical application of Social Media Data. Analysis Marketing have also recently launched Analysis Recruitment to help provide a recruitment agency that is fully aware of the challenges of finding the right person for an analytics role.
Lee Witherell is Partner at Fuel. Fuel is the data arm of Engine and have worked with Clients such as Lexus, T-Mobile and News International on maximising use of data.
Richard Lewis is Director of Analytics at Model Citizens. Model Citizens is an analytical consultancy that specialises in 'bringing customers to life' and getting to the actionable insight that makes a real difference to a business.
Scott Lutz is Solution Engineer at Alteryx who are part of a new breed of analytical tools and recently placed in the 'Visionary' quadrant by Gartner. Scott is keen on enabling organisations of all types, sizes and business lines to improve their business capabilities with better data and advanced analytics.
Simon Field is the Technical Director for Revolution Analytics in EMEA, taking a technical lead on key customer engagements to ensure successful deployments of R and Revolution. Simon has previously worked in Technical Leadership and CTO roles with Netezza, IBM and Teradata.
Analysis Marketing is a Database Marketing Consultancy that helps its clients to 'Get More From Their Data'.
Analysis Marketing have worked with clients in a range of Sectors at companies including Sky, Orange, Barclays and Lloyds Bank helping them to get a better understanding of customer behaviour and its business impact.
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