Get More Online Sales: Drive Traffic with Email Marketing and Social Media

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What works to get more visitors and ultimately sales? How to create an email marketing plan.

About this Event

About this Event

A Big House Event supported by Real Creative Futures Digital

Please note: If you have already accessed 12 or more hours of support from The Big House, you may be placed on a waiting list and your place is not guaranteed until you receive confirmation from The Big House Events Team.

This is part of a series of 3 workshops. Please check you are available to take part in all workshops before signing up.


In this online workshop delivered by Patricia van den Akker of The Design Trust we will focus on getting more traffic to your website through email marketing and social media.

This session is aimed at creatives who have got a website already or sell via an online market place (e.g. Etsy) or show their services on a creative portfolio site and who want to learn more about using emails and social media to get more web visitors and ultimately more sales enquiries.

• What works to drive traffic to your site?

• Why is email marketing so important? Did you know it's 10x more effective than social media to get sales?

• You will create your own email marketing plan with a goal and specific activities to work on afterwards.

• How to get more people to sign up to your database. And why having your own database is so important.

• How to write good sales emails and create email sequences.

• How to write a good intro email.

• What to write about in your emails and social media.

• What social media is best?

• How to use Instagram, Pinterest, Facebook and LinkedIn to get interest and more traffic

During this session you will start to create your own social media calendar for the next 3 months. At the end of this session you will have a clear action plan to drive traffic to your website with emails and social media.

Patricia will share loads of practical examples of creative businesses who write successful emails and use social media well to promote themselves.

Patricia will be teaching you what works and what to focus on, and you will be identifying specific activities to do after the session to use email marketing and social media more confidently and creatively for your own business.

This session is aimed at creatives (both visual and performing incl. artists, designers, makers, illustrators, photographers, musicians, filmmakers) who want to use creative email marketing and social media to your website. To make full use of this workshop you do need to have your own website in place already.

This session will be recorded. There is a max. of 100 live participants. You will get a reminder one day and one hour prior to this session.

To sign up for this session click here:


You need to register for each individual session on Zoom and you will then get immediately a confirmation email in your inbox. Make sure you check your spam folder and that you have spelled your email address correctly. One day and one hour prior to the live session you will get a reminder email. Use the link or button in any of these emails to connect to the live session.

These will be Zoom webinars, so you will be able to hear Patricia and see the presentation, which you will get access to after the session. You can ask questions via the chat option or the Q&A.

You do not need any special equipment such as a headset. We recommend that you will join us from a desktop or laptop computer (either PC or Mac are fine). You can join us from tablets (such as ipads) or phones too but then often the slides are too small to see properly, and often the older models have problems to send texts.

We will make these sessions as interactive and practical as possible. Bring pen & paper so that you can make notes and also create your own action plans.


Patricia van den Akker is the Director of The Design Trust, the online business school for designers, makers & other creative professionals. Over the last 20 years she has worked with 1,000s of creatives and has been teaching online for nearly a decade.

She regularly teaches at art colleges across the country, works with various trade fairs and craft fairs, and with various studio space providers too. She regularly writes and talks about creative business development and has self-published a diary planner each year for the last 5 years.

In 2018 she was voted the Number One Business Adviser in the UK for Branding & Design by Enterprise Nation, and in 2019 for Sales.

Her sessions are packed full with practical tips, creative examples and she will get you involved to start taking action too to progress your creative business and career too.

She is a creative business trainer, adviser and coach who works mostly with visual creatives, but some of her sessions are very suitable for performing creatives too.

For more details see @TheDesignTrust


This event is free, but space is limited. You must be enrolled with The Big House and/or RCF-D. Space is limited, so make sure to book your ticket today to guarantee your place.

PLEASE NOTE: The Big House events are free to you, because they are funded – however there is a cost attached to them for us and we are a not-for-profit organisation. So, if you have registered to come, your place will have been paid for. Our events are very popular and we often have a waiting list. With this in mind, if for any reason you are unable to attend it is very important that you cancel your ticket on Eventbrite as soon as possible, to enable someone else to take your place.

If you have already accessed 12 or more hours of support you may be placed on a waiting list - your place is not guaranteed until you receive confirmation from RCF-D Team.


If you have any questions and/or would like any further information about this event, please contact the Events Team at or telephone 0115 924 8630.


The Big House offers fully-funded business support, mentoring, workshops, networking events, access to grants for creative and digital businesses in Nottinghamshire and Derbyshire. Visit for the complete details of the programme. Follow us on Facebook, Twitter and Instagram.

As this event is part of a European Regional Development Fund (ERDF) initiative, we will require you to be enrolled in The Big House Programme, prior to attending. If you are not already enrolled, you will find the appropriate form at: Please download and complete the form and bring it with you to the event, as it will be required when signing in.

If you would like any further information on this programme, please contact

NB: We will be documenting the event. If you do not wish to be included in images or videos that may be used later for marketing purposes, please let us know beforehand.

This project is part funded by the European Regional Development Fund 2014 - 2020

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