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Get Online Today | Build Your Online Presence

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Hamilton House

15 Park Vista

London

SE10 9LZ

United Kingdom

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This workshop will go through the following topics - delivered by guest speaker Aruna Dissanayake.

Please ensure that you bring a laptop or tablet with you as this session includes practical teaching.

1. Choosing a domain name (World most recognisable domain extensions and which type of domain extensions you should avoid)

1.1. What are DNS server and Name servers (how to configure these setting when you buy a domain name)

2. Choosing a web hosting package (Choosing a web hosting or what are the other alternative options that can make your online presence)

2.1. Using cPanel and Emails for your domain

2.2. Using a dedicated server

2.3. Using other platforms like WIX, Google Sites, Facebook Pages and what are the pros and cons using these platforms

3. Analyse and optimise your website with Google PageSpeed tools (Why do you focus on responsive web designing and how to test performance your existing web site)

4. Best CMS/E-commerce script for your business

4.1. WordPress (WordPress is most widely use content management system in the world and it is completely free)

4.1.1.Benefits of using WordPress

4.1.2.Best practices for using WordPress and best plugins

4.2. Magento (Magento is world most use e-commerce platform, it has free community support version and it manages my eBay)

4.2.1.Benefits of using Magento as e-commerce platform

4.2.2.Best tools and plugins for Magento

4.3. Magento vs WordPress (pros and cons)

5. Search Engine Optimization

5.1. Enhance your presence on Search (Adding mobile search features)

5.2. Best Google tools that can use to monetise your visitors and increase the organic traffic

5.2.1.Goole Webmaster tools (Search console – how to add your website to google search engine)

5.2.2.Google analytics

5.2.3.Google Trends

6. Social Media Marketing

6.1. Build your brand and sell more stuff with Mail Chimp marketing tool

6.2. Facebook marketing

7. Adding extra revenue to your business (Earn money display ads and suggesting new product for your customers)

7.1. Google AdWords

7.2. Affiliate program (eBay and Amazon)

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Date and Time

Location

Hamilton House

15 Park Vista

London

SE10 9LZ

United Kingdom

View Map

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