Get Ready for Business: SALES (building a winning sales funnel)

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Event description
In this workshop, our sales experts will cover the key topics needed to help you identify and engage with your target customers.

About this Event

If you have never attended a Start-ups in London Libraries workshop before, please also fill out this additional registration form in advance of the session. This form is crucial for our funding purposes (more detail below). You will only receive the Zoom link for the webinar if you have filled out this registration form.

This is a full day workshop with an hour’s lunch break in the middle and it will cover:

Session 1 (10.00 – 13.00): What am I selling and to whom?

  • Why buy from me? Determining you features, benefits and writing your elevator pitch.
  • Developing the emotional engagement that encourages customers to purchase.
  • Profiling people most likely to spend with you and creating customer personas.
  • How to convert leads to sales and creating a winning sales funnel.

Session 2 (14.00-17.00): Turning sales planning into revenue

  • Creating a reliable sales pipeline – we will particularly focus on the critical sales activities necessary to bring in the new customers you need.
  • What motivates a customer to buy? Listening to customers and asking questions that change sales conversations.
  • How to set price, manage discounts and make money.

We know that a full-day online workshop can seem daunting but there will be lots of breaks, time for questions and some individual and group activities throughout the day.

Make sure to have a look at all of the other online Start-ups in London Libraries’ workshops, designed to get your business off to a flying start.

Please contact with any queries.

The project is fully funded by the European Regional Development Fund, the British Library, ten participating London boroughs and generously supported by JP Morgan and Arts Council England.

Additional Registration Form

If you are new to Start-ups in London Libraries, please fill out this registration form as well as registering on Eventbrite. As this project is funded by the European Regional Development Fund, this is important for our funding purposes. If you have previously taken part in any Start-ups in London Libraries workshop, you do not need to fill this out again. We will be sending the Zoom link the day before the webinar and we will only be able to send it to the people who have filled out a registration form.

Please make sure that you have read the eligibility criteria at the bottom of the page before registering.


Workshop timings

This is a 6 hour full-day workshop which takes place via a Zoom link. You will only receive the Zoom link once you have filled out the project's additional registration form. If you have any queries, please contact


To take part in the Start-ups in London Libraries workshops you or your business needs to have a London based postcode. You also need to be either:

The owner of a business which has been registered at Companies House for less than 12 months.


You should be an aspiring entrepreneur with a business idea you want to develop

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