As part of our Digital Comms Programme, we’re pleased to be partnering with Google Digital Garage to provide free training on data and analytics.

Join us on Wednesday 10 March for a live webinar, Get Started with Analytics, where you will learn the role of web analytics and what ‘data driven’ decision making means for your organisation. The webinar will also cover the insights available from different social platforms (e.g. Twitter, Instagram, Facebook and YouTube) as well as tools for organic and paid search. Most importantly, you will learn how to interpret this data and use it strategically.

Learning objectives:

• Learn what is and isn’t important to track, based on your organisation's objectives
• Learn which free tools are available to measure your organisation’s online activity with a focus on Google Analytics
• Understand how to make sense of the data and use it strategically to achieve your objectives

Level: Beginner

This session is aimed at anyone responsible for the day-to-day management of their organisation’s social media and other digital marketing.

Note: Webinar link will be released to delegates ahead of the event