About this Event

Analytics can help you better understand your customers and support your digital marketing strategy. This course will help you to apply data-driven thinking to your business. Explore the questions your customer data can help you answer, discover tools to access these insights, and learn how to set up Google Analytics.

In this session you will learn:

- The ways that data analytics can help your business strategy

- Which tools can help you understand your audience

- How to get started with Google Analytics

Full agenda

10:45 - 11:45 Get Started with Analytics

More details about the session

Everyone needs a helping hand now and then. So, we created BT Skills for Tomorrow – in partnership with a range of other businesses and community organisations. We’re aiming to teach digital skills to over ten million people by 2025. And it’s all right here – ready for you to dive into digital learning.

It’s been a tough time for small businesses lately. And with the world going digital, it can be difficult to keep up with the changing technology trends and tools. But the digital world isn’t something to fear. Sometimes you just need to understand the tech, the platforms and the skillset – and you’ll be raring to go.

And we’re hosting a new event to help you and your business unlock its digital potential. Have you signed up already? You’re in for a treat.

Good to know

All our events are online at the moment – following government guidelines. So here’s some handy info to help you get the most out of our online experience.

• You can join the event here
• You can use a mobile, tablet or desktop to join us
• You can ask questions at any time – in the Q&A area
• We’ll answer as many of those questions as we can at the end of the event.

About Google Digital Garage

Google Digital Garage gives you free training and tools to help you thrive online. Whether you're growing your business, starting a career, or just want to try something new, Google Digital Garage has loads of free courses to help you along the way.

Check out them out – and start making a change in your business.

BT Skills For Tomorrow

It’s more important than ever to have digital business skills. Through our BT Skills for Tomorrow programme, small business owners and employees can learn from our expert-led events and online courses. Our partnerships with Small Business Britain, Great British Entrepreneur Awards and Google Digital Garage gives you a wide range of courses and topics to choose from.

Whether you’re just starting out, or ready to scale up, we can help you with a range of topics; like digital marketing, online tools, social media, managing a team remotely and data protection.

Terms and conditions

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3. For more information please see BT Privacy Policy and EE Privacy Policy.
4. There are limited places available for Skills for Tomorrow. Places will be allocated on first served registration basis.
5. If BT are unable to allocate a place for a particular workshop, they will contact you informing you of this and, subject to availability, will provide details of any spaces remaining at alternative locations.