Get Started with Neuromarketing - Two day workshop in ZURICH
CHF950.40 – CHF1,058.40
Get Started with Neuromarketing - Two day workshop in ZURICH

Get Started with Neuromarketing - Two day workshop in ZURICH

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Location

Location

EMA House, "London" Room

Nordstrasse 1

8000 Zurich

Switzerland

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Event description

Description

Build your marketing on who your clients really are

Discover how the non-conscious mind is involved in the decisions of your customers. This workshop aims to introduce you in the secrets of how your company and marketing activities are perceived by your customers and how it consequently influences their behaviour. You will develop reflexes you will be able to apply with the help of a simple but efficient tool.


What you will learn

  • Neuromarketing?
    - Introduction to Neuromarketing
    - Neuromarketing versus marketing

  • Basic notions of the brain
    - The non-conscious
    - The three brains
    - The brain is a true networker
    - Four basic functions of the brain
    - How to measure the non-conscious

  • The new paradigm of the decision-making process
    - The limits of the actual marketing methodology
    - The intuitive vs rational model
    - Applying the three brain model

  • Laws and processes of the non-conscious
    - Heuristics (shortcuts)
    - Priming (unconscious associations)
    - Efficiency management processes

  • Emotions
    - Automated intelligence
    - Emotions and decisions


Apply it in every day life

Within the practical sessions, you will learn how to apply the acquired concepts by familiarizing themselves with the NeurOchestra evaluation and observation tool. You will be able to use this tool in your daily work and make sure that this knowledge becomes an additional asset for your marketing.

Daily Schedule

08:30 - 09:00 Registration and welcome

09:00 - 10:30 Workshop

coffee break (included)

10:45 - 12:15 Workshop

lunch break

13:15 - 14:45 Workshop

coffee break (included)

15:00 - 16:30 Workshop

16:30 Networking & Discussion

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Date and Time

Location

EMA House, "London" Room

Nordstrasse 1

8000 Zurich

Switzerland

View Map

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