Get the Best Out of AI (with Oli Feldwick): Reimagined Consumers

Understanding the ways it might change the way we live, the way our consumers think and behave, and the mechanics of business, in a more fundamental and unexpected way.

Event Details:

Date: Tuesday 17th September 2024

Time: 5pm-6pm BST

Platform: Zoom

Tickets*:

APG Members = £10+vat

Non Members = £50+vat

*tickets are non-refundable and we can’t offer catch-up sessions if for any reason you can’t attend.

About Oli Feldwick

I was, perhaps, destined to end up in advertising. Son of a planner and a qualitative researcher, my early years were spent watching ad-reels instead of postman pat. This was followed by a wasted youth of computer gaming, programming and tinkering. And then jobs in research, digital and integrated agencies. Now working at The&Partnership as Head of Innovation. As a Philosophy graduate, I worry about the ethics of advertising and think the industry is at an important turning point with digital marketing. I explored this theme in my 2016 Admap Essay, "The Uncanny Valley of Personalisation", which explored the pitfalls of personalisation in advertising and how to avoid them. I have since written a Dissertation for the IPA Excellence Diploma on “Unleashing Cyborg Creativity”. I also like trains, obscure walking tours, police procedurals and buying books that I will never get round to reading. I also cook a fabulous bolognese.