Get the data (right): Impact Playbook Phase 2

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Impact Community webinar

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Our last impact webinar for 2020 takes you through Phase two of the Impact Playbook, focussing on data collection and analysis. Phase two talks through six stages from planning your data collection to analysis to developing your recommendations, illustrating these with real life examples in the same intuitive and helpful style as Phase one.

Join us for this practical webinar as we speak through the Playbook process and the challenges and opportunities Europeana colleagues and sector professionals have encountered as they’ve gone through impact assessment and data collection processes themselves.

For the 45 minutes we’ll follow a standard webinar format, and for the last 45 minutes we invite all attendees to join a bigger discussion about the questions and issues raised in the presentations. Phase two can be downloaded from

This webinar is organised in collaboration with Common Culture.


Nicole McNeilly (Europeana Foundation) will introduce Phase two of the Europeana Impact Playbook and share how this has been applied in different cases in the Europeana initiative across 2019/2020.

Jenny Kidd (Cardiff University) will present a study on the experience of users of an immersive mobile digital story-telling experience at St Fagans Museum of National History in Wales.

Shalen Fu (King’s University London) will be presenting a list of impact indicators developed to demonstrate the economic, social, innovation and operational impacts of digital museum resources and the preliminary results from her survey research with museums and the general public in China.

Rob Davies (Cyprus University of Technology) will present a case study based on the impact assessment carried out in the ‘A Million Stories: refugee lives’ digital storytelling project, carried out by public libraries in Denmark, Germany, Greece and Sweden during 2017.

Moderated by Maaike Verberk, DEN.

Please note: Europeana is beginning to monitor attendance at our events to try to make sure that we are reaching as wide and diverse a section of the community working with or interested in digital cultural heritage as we possibly can. We ask you a series of questions relating to your age, gender identification and whether you have a visible or invisible disability. The disclosure of this information is completely voluntary. All responses will be treated in the strictest confidence, and all data disclosed will comply with the General Data Protection Regulation (EU) 2016/679 and Europeana’s privacy policy. You can also read the Europeana Network Association Code of Conduct. We will anonymise your data and only use, analyse and report on anonymised data. Where a respondent voluntarily provides personal information, this data will be used only for the purposes for which it is provided, and not passed to any third party, unless obliged to disclose such information by a rule of law.

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Organiser Europeana

Organiser of Get the data (right): Impact Playbook Phase 2

Europeana empowers the cultural heritage sector in its digital transformation. We develop expertise, tools and policies to embrace digital change and encourage partnerships that foster innovation. We make it easier for people to use cultural heritage for education, research, creation and recreation. Our work contributes to an open, knowledgeable and creative society. Find out more at

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