Get To Know Your Audience: Market Research Methods

Knowing who your are targeting is everything in a marketing campaign.

In this one hour course, you will learn multiple market research methods to help you define your target audience. By understanding their needs and wants you are able to predict and influence their purchase decisions, create specific targeted adverts, use relevant keywords in campaigns and create more engaging content.

Through effective online research, you can compare your products and services and assess the pricing of your products more effectively.

In this course, you will also learn the best tools to use to draw important data about current users and customers and to reach new seeders.

KEY TOPICS:

• Customer segmentation and differentiation
• Macro and micro-market research methods
• Developing consumer personas
• Data platforms

WHAT YOU WILL LEARN:

• Exploring the different types of audiences and what makes yours unique.
• Understand your consumer traits and characteristics to help to tailor ad targeting and create more engaging content.
• How to generate data and analytics to provide insights into the demographics of your audiences across platforms
• The multiple data platforms that are available on the market.

WHAT WILL I GET?

• A whole host of market research tools and methods that can be applied immediately.
• Exclusive access to downloadable resources such as templates and checklists
• B2B and B2C case studies and examples
• Up-to-the-minute stats and trends
• A recording of the lesson to watch-again
• PDF of the course material
• Support and personable guidance throughout the live course
• A certificate of completion showcasing your achievement

DURATION: 1 hour

TIMES: See dates for times

• 10AM
• 12PM
• 5PM

All times are based on GMT/BST. Find the timezone that works for you.

WHO IS THIS FOR?

This course is for anyone interested in learning how to better understand and segment their connect and engage with audiences. And professionals who would like to learn how to create marketing or businesses that want to create campaigns that engage their customers.

LEVEL/PREREQUISITE

This course is for beginners to intermediates. However, it can also benefit traditional market researchers who want to understand the wider possibilities of using digital platforms and mediums.

WHAT PAST ATTENDEES SAY:

"It was great training, very professional, pleasant to follow and exhaustive. It was well-structured and didactic. Thank you. "

Marketing Manager, Arjowiggins

"Kathryn’s teaching style is exemplary, she delivers the content enthusiastically, all of which is highly relevant and immediately applicable to all sectors. Having attended many courses and conferences on digital marketing over the years Kathryn’s stands head and shoulders above the rest."

Marketing Manager, Kings Place

Think King Institute: How it works

All courses are live, bite-size condensed learning, delivered by experienced marketers securely online. Students can ask questions and get real-world practical tips and relevant case studies.

After each session, students will receive the material and access to the recording of that training session to download. Plus any accompanying templates, checklists or guides that support this training, and practical takeaways to put the learning into practice immediately.

Learn more about Think King Institute here.