Get Tourism Ready with VisitScotland

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Event description
Tourism businesses across Scotland are invited to tune in and hear about consumer insights, marketing Scotland and industry support.

About this event

Join VisitScotland on 13 April, ahead of the date set out by the Scottish Government, for the tourism sector to reopen.

You'll hear from our Senior Insight Manager, Chris Greenwood, who will explore up-to-date insights on how COVID19 is impacting tourism businesses, the events industry and what our consumers are looking for in a holiday in Scotland.

Our Director of Marketing & Digital, Vicki Miller, will update industry on VisitScotland's marketing strategy and approach going forward, covering our domestic and international marketing plans.

We'll also hear from Riddell Graham, our Director of Industry and Development, who will discuss how we're supporting the industry and working with the Scottish Government on guidelines, advice and funding to help the industry restart as well as gathering data to ensure we’re in the best position to help rebuild Scottish tourism.

We've teamed up once again with Bill McFarlan, Executive Chairman at Pink Elephant Communications, to help us host and deliver this hour long session, with the chance for you to ask questions from each of our panel members.

It will be recorded and shared shortly after the webinar has finished.

We look forward to seeing you online.


Data protection notice

This webinar will be recorded and shared shortly after the webinar has finished. If joining this webinar:

Your name, photo, video image will be visible on screen, unless you chose to join the chat without a video. If you do not wish for your image to be recorded, please switch off your video. Your name will be visible in the webchat if you ask a question using this function.

The legal basis relied on by VisitScotland to process your personal data in relation to recording the session is public task. Part of VisitScotland’s purpose is to provide advisory and information services to fulfil its statutory functions.

If you do not wish to be recorded at all, please don’t sign up to the webinar. You will be able to view the recording of the webinar shortly after the webinar has finished.

The recording of the webinar will be made available on VisitScotland’s YouTube channel for three months and will be shared across VisitScotland’s corporate channels including on, Twitter, LinkedIn and shared on the closed regional Facebook groups.

If you want to find out more about what we do with your data, please see VisitScotland’s privacy policy at

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Online event

Organiser VisitScotland

Organiser of Get Tourism Ready with VisitScotland

Tourism is leading economic transformation across Scotland andis the heartbeat of the Scottish economy. It causes a ripple effect which touches every industry and community, creating employment and economic growth in sectors out with those traditionally associated with tourism. Scotland’s visitor economy is worth £11 billion and employs 217,000 people.

VisitScotland has a crucial role to play in helping to deliver the Scottish Government’s core purpose of creating a more successful country by increasing sustainable economic growth.

We are an ambitious organisation, working with a broad range of stakeholders and innovators to identify opportunities to accelerate growth, increase quality and service, encourage innovation, and position Scotland on the global stage in a consistent and appealing manner. 

VisitScotland delivers global marketing activity, supports local tourism businesses, attracts national and international events, provides inspiration for visitors and aims to make tourism inclusive and accessible for all.

Partnership and collaboration is vital to Scottish tourism and we work with local industry to develop and deliver innovative initiatives that grow the visitor economy.

Get in touch
Twitter: @VisitScotNews

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