Getting a Nudge On... Behavioural Science in Enterprise Tech

Creating great products involves a healthy mix of art and science - so we are very excited to welcome Matt Wallaert, an industry renowned expert in behavioural science as our next LNETM keynote speaker.

For over fifteen years, Matt has been applying behavioural science to practical problems, from startup exits to the Fortune 500 to an array of pro-social side projects.

In his new book, Start at the End: How to Build Products that Create Change, Wallaert details a science-based process to create behaviour change that can be implemented in organisations of any size and industry.

In addition to presenting, Matt will answer audience questions in a fireside chat that will be moderated by Jenny Grinblo (Head of User Experience & Design at Future Workshops).

We also have two highly impressive flash talks that will build upon the theme:

• Cian O’Maidin (CEO of Nearform) will discuss how their contact tracing app are achieving mass adoption in nine jurisdictions to date (most recently in the US States of New York and New Jersey). Initially developed to augment Ireland’s contact tracing efforts, the Covid Tracker apps built by NearForm have effectively set the standard for what health authorities, governments and the public can expect from mobile technology in the fight against Covid-19.

• Oz Alashe MBE (CEO & Founder of CybSafe) will discuss how their intelligent SaaS application applies behavioural science and data science to intelligently manage human cyber risk. All within the context of a more remote, flexible or hybrid working environment.