Getting in Shape for 2026

The agency landscape is shifting fast. AI, client expectations, pricing pressures, and economic uncertainty are reshaping how agencies work with their clients. Yet some fundamentals remain unchanged: clients still value trust, human connection, and partnership above all else.

In this webinar, Jo Rogers (Client Success Matters) and Carey Evans (Relationship Audits) will explore what the client–agency landscape could look like in 2026, drawing on hard client feedback data, lived experience, and agency best practice.

They’ll tackle the big questions:

• What new realities must agencies prepare for?
• Which timeless principles should never be dropped?
• How can agencies practically adapt their client servicing approach today?

Guiding the conversation is Crispin Reed, a former agency lead, management consultant, published author, academic, and filmmaker. Crispin will moderate the session, bringing his uniquely broad perspective and experience to ensure a lively, thought-provoking discussion that challenges convention while staying grounded in real-world agency life.

Expect war stories, audience interaction, and actionable takeaways you can use to set your agency up for retention and growth.