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Getting It Right Online - Practical Digital Communications Workshop for Museums

AmbITion Scotland

Tuesday, 25 February 2014 from 09:30 to 16:00 (GMT)

Getting It Right Online - Practical Digital...

Ticket Information

Ticket Type Sales End Price Fee Quantity
FREE - Cultural / Heritage Organisation
£25 deposit refundable upon attendance. One place per pair of attendees (maximum of two attendees per organisation).
Ended £25.00 £2.12

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Event Details

 

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Museums Galleries Scotland logoMuseums Galleries Scotland is partnering with AmbITion Scotland to bring you a thoroughly practical session designed for communications teams from museums and heritage organisations with responsibility for day to day digital communications.

 

Led by Dianne Greig and Claire Rocha da Cruz of Culture Republic, it will guide you through the process of building a tailor made Digital Communications Plan for your organisation. At the end of the session, your team will have a plan that you can start using straight away.

The event is designed for team working - ideally a pair of attendees per organisation will work together on a series of practical activities. (You need only register for one ticket.)

If you publish content to a website, tweet, run a facebook page or work with a wider mix of social and digital channels, this workshop will help you to:

 

  • Understand and define your online audience: identify who you're reaching with your digital communications and know what makes them tick

  

  • Identify and target new audience groups: understand how different digital communications channels can help you to reach new prospects

 

  • Concentrate on the communications channels that are right for you: make sure that your website and other digital channels work together, without duplicating your efforts

 

  • Create an effective channel strategy: know when to blog, when to tweet and when to facebook, and choose the best communications channel for each piece of digital content that you share

 

  • Make the most of the expertise in your organisation: identify easy ways to get everyone involved in gathering and sharing digital content

 

  • Set and measure digital communications objectives: see how other cultural and heritage organisations have made their digital activity work for them, and how they measure their success.

  

You'll hear plenty of case studies from the cultural and heritage sector, illustrating different approaches to digital communications and how they have worked for other organisations.

At the end of the workshop, you will take back a Digital Communications Plan ready to put into action, and a set of tools and techniques at your fingertips that will help you to target and develop your organisation's wider communications strategy.

  

Agenda:

 

 9.30     Registration, coffee, wireless signon
 9.45     Introductions
10.00    Identifying digital communications priorities
10.40    Coffee (15 mins)
10.55    Focus on audiences, channels and content
12.30    Lunch
13.15    Matching styles and channels
            Overcoming challenges
            Developing your toolkit
14.25    Coffee 
14.40    Piecing the plan together
            Takeaway content matrix
15.30    Discussion and wrap up
16.00    FINISH

  

Workshop Leader: Dianne Greig

Dianne Greig

 

Dianne Greig specialises in marketing, communications, digital/social media and research consultancy, and works with a variety of Scottish arts and cultural sector organisations and venues on a wide range of public engagement projects and programmes.

 

 

Workshop Leader: Claire Rocha da Cruz 

Claire Rocha da Cruz has over 12 years experience of developing adn delivering marketing and communications strategies for high profile arts publications and arts organisations in the public and commercial sectors.


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Photo credit: '
Screen Time' by Geoffrey Meyer-van Voorthuijsen via a Creative Commons license.

Do you have questions about Getting It Right Online - Practical Digital Communications Workshop for Museums? Contact AmbITion Scotland
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When & Where


The Stirling Smith Museum and Art Gallery
Dumbarton Rd
FK8 2RQ Stirling
United Kingdom

Tuesday, 25 February 2014 from 09:30 to 16:00 (GMT)


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Organiser

AmbITion Scotland

AmbITion Scotland is a digital development programme for the arts, heritage and cultural sector in Scotland over 2012-14, funded by The National Lottery via Creative Scotland. Want to get digitally fitter and smarter? Join in!

 

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