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Location

Foresight Centre, Halsall Room

1 Brownlow Street

Liverpool

L69 3GL

United Kingdom

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Event description

Description

If you want to engage with external customers but are worried that you might not be well prepared – or even if your confidence needs a boost – then this workshop is for you. Within an energetic and friendly environment, we will identify potential customers for you and help you to build a compelling message that will engage them. We’ll also help you to plan to make first contact and to deal with the awkward issue of price and payment for your work. Working in teams we will analyse customer case studies to understand their true needs and will design a commercial proposal to put to them.

Since 2004 Andrew Corcoran has worked with academic staff at over 80 universities to develop their commercial and external engagement activities. Andrew is author of ‘Academic Enterprise: A Field Guide’. He is also a practicing academic, teaching Marketing at Aston Business School and Strategy at Warwick Business School, and author of the forthcoming Oxford University Press book ‘Digital Marketing: An Integrated and Practical Approach’.

If you have a question about the workshop, please contact Andrew directly at andrew.corcoran@blueberrytraining.com

Lunch will be provided

Please note the lunch for this session will be served in at the back of the Halsall room (i.e the same room in which the session will be held). Lunch will be served half an hour before the session from 11:30 to 12:00.

Important:

We take your privacy very seriously and will only use your email address to send you information about this session, and one optional questionnaire to evaluate Making an Impact Week (unless you opt out during registration).

You can opt-out at any time of receiving our communication by simply sending an email to Saneeya.Qureshi@liverpool.ac.uk


Date and Time

Location

Foresight Centre, Halsall Room

1 Brownlow Street

Liverpool

L69 3GL

United Kingdom

View Map

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