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Location

The Food and Drink Forum

Southglade Food Park

Nottingham

NG5 9RG

United Kingdom

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Event description

Description

Getting Started in Marketing

Struggling with your marketing?

Not sure which methods to use and how to get the best from them?

Do you need an Action Plan?

If so... then this one day course will give you an introduction to key marketing concepts and how to apply them to your food business enabling you to develop an effective marketing plan.

Course programme in detail

  • The 8 P's of Marketing
  • The Communications mix
  • SWOT Analysis
  • Unique Selling Points
  • The Buying Process
  • Features and Benefits
  • Segmentation
  • Targeting and Positioning
  • Course outcome

Delegates will leave the workshop with a Marketing Action Plan to take their business forward.

Who should attend

This course is aimed at those new to marketing, who may have worked in other functions previously. It will also help business owners to improve and manage their marketing more effectively.

About the trainer

Beryl Pettitt is an experienced marketing trainer, who has worked with both public and private sector organisations to help them learn how to market themselves more effectively. She has an MA in marketing, and has run her own business for the last 20 years.



Event Details

No. of Places available: 12 (1 place available per company)

Please remember that if you cannot attend the event you must cancel 48 hours prior to the event through Eventbrite, otherwise we may have to charge in full for your place.

Cost: Fully funded, (non attendance maybe charged)

Refreshments: Tea, coffee and lunch will be provided

The conference is fully funded by the ESF D2N2 Skills for Growth Project


Eligibility Criteria

To be eligible for this funded course, you must meet the small business eligiblity criteria, set out in the booking form.

  • You must employ less than 250 employees

  • Be a manufacturer of food or drink products

  • Have a manufacturing base in Nottinghamshire or Derbyshire

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Date and Time

Location

The Food and Drink Forum

Southglade Food Park

Nottingham

NG5 9RG

United Kingdom

View Map

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