Getting Started in the Greeting Card Industry

Join us for an engaging 8-week course featuring weekly group webinars every Wednesday at 7 PM. Each session lasts one hour and provides valuable insights and discussions. In addition, you'll benefit from personalised one-on-one mentoring sessions each week, designed to keep you motivated, tailor the course to your specific needs, and provide continuous feedback.

"Getting Started in the Greeting Card Industry" will guide you through every step of the process, from concept to creation. Whether you’re an artist, designer, or someone passionate about greeting cards, this course will equip you with the tools and knowledge to turn your creative ideas into a viable business.

Course Objectives:

By the end of this course, participants will be able to:

- Understand the greeting card industry's landscape and identify their niche.

- Develop a unique brand identity that resonates with their target audience.

- Create professional-quality designs that are print-ready.

- Navigate legal considerations such as licensing and copyright to protect their work.

- Implement effective pricing strategies to ensure profitability.

- Identify and utilise various sales channels to reach customers.

- Develop and execute a comprehensive marketing plan tailored to the greeting card market.

Course Dates:

14th May 2025 - 7pm online webinar

21st May 2025 - 7pm online webinar

28th May 2025 - 7pm online webinar

4th June 2025 - 7pm online webinar

11th June 2025 - 7pm online webinar - 1 Day Print workshop in Sheffield

18th June 2025 - 7pm online webinar

25th June 2025 - 7pm online webinar

2nd July 2025 - 7pm online webinar

Course Pack:

When you sign up for the course, you’ll receive a welcome pack that contains:

- Course guide

- Envelope sample pack

- Paper sample pack

One-Day Print Workshop

- Insight into greeting card production with a specialist greeting card printer

- Factory tour: exploring digital and litho printing processes.

- Expert talks on current printing technologies and best practices.

- Hands-on experience with printing your own greeting card samples

- Lunch and refreshments provided

Trade Show Tours:

As a course participant, you’re invited to participate in a group tour of one or more of the leading industry trade shows! This is a fantastic opportunity to gain firsthand insight into how trade shows operate.

The tours include:

- PG Live

- Top Drawer

- Autumn Fair

Join us to explore the vibrant world of trade shows and enhance your understanding of the industry!

Join Us:

Turn your passion for greeting cards into a thriving business! With expert guidance and a supportive community, you’ll leave this course ready to launch your own greeting card business. Sign up today!