Getting Started in the Greeting Card Industry

Getting Started in the Greeting Card Industry

Join us for a comprehensive 8-week course designed for aspiring entrepreneurs looking to launch their own greeting card business

By Greetings Lab

Location

Online

Refund Policy

Refunds up to 7 days before event

Agenda

7:00 PM - 8:00 PM

Week 1: Introduction to the Greeting Card Industry (Online)

- Overview of the greeting card market: trends, statistics, and consumer behaviour. - Identifying your niche: types of cards (e.g., birthday, holiday, handmade). - Case studies of successful gree...

7:00 PM - 8:00 PM

Week 2: Your Brand - (0nline)

- Building a brand identity: logo, colour scheme, and messaging. - Understanding target audiences and creating customer personas. - Crafting a compelling brand story that connects with consumers.

7:00 PM - 8:00 PM

Week 3: Preparing Files for Print (Online)

- Essential design software and tools for creating greeting cards. - Best practices for file formats, resolution, and colour profiles. - Tips for ensuring high-quality print results.

7:00 PM - 8:00 PM

Week 4: Licensing and Copyright - (Online)

- Understanding intellectual property rights and how to protect your designs. - Overview of licensing options: exclusive vs. non-exclusive agreements. - Navigating contracts and agreements in the...

10:00 AM - 4:00 PM

Week 5: One-Day Print Workshop at Loxleys - (Sheffield)

- Insight into greeting card production with Loxleys, a specialist in the field. - Factory tour: exploring digital and litho printing processes. - Expert talks on current printing technologies an...

7:00 PM - 8:00 PM

Week 6: Routes to Market - (Online)

Exploring various sales channels: B2B (Wholesale): Selling directly to retailers, both brick-and-mortar and online. B2C Direct: Selling through your own website, craft fairs, and artist marke...

7:00 PM - 8:00 PM

Week 7: Wholesale - (Online)

- How to establish relationships with retailers and wholesalers. - Creating a compelling wholesale product range and pricing strategies. - Best practices for attending trade shows and industry ev...

7:00 PM - 8:00 PM

Week 8: Marketing Your Greeting Card Business - (Online)

- Developing a marketing strategy tailored to the greeting card market. - Utilising social media, email marketing, and content marketing effectively. - Building a website that showcases your bran...

About this event

    STARTS - 3rd September 2025

    Join us for an engaging 8-week course featuring weekly group webinars every Wednesday at 7 PM. Each session lasts one hour and provides valuable insights and discussions. In addition, you'll benefit from personalised one-on-one mentoring sessions each week, designed to keep you motivated, tailor the course to your specific needs, and provide continuous feedback.

    "Getting Started in the Greeting Card Industry" will guide you through every step of the process, from concept to creation. Whether you’re an artist, designer, or someone passionate about greeting cards, this course will equip you with the tools and knowledge to turn your creative ideas into a viable business.


    Course Objectives:

    By the end of this course, participants will be able to:

    - Understand the greeting card industry's landscape and identify their niche.

    - Develop a unique brand identity that resonates with their target audience.

    - Create professional-quality designs that are print-ready.

    - Navigate legal considerations such as licensing and copyright to protect their work.

    - Implement effective pricing strategies to ensure profitability.

    - Identify and utilise various sales channels to reach customers.

    - Develop and execute a comprehensive marketing plan tailored to the greeting card market.


    Course Dates:

    03.09.25 - 7pm online webinar

    10.09.25 - 7pm online webinar

    17.09.25 - 7pm online webinar

    24.09.25 - 7pm online webinar

    30.09.25 - 1 Day Print workshop in Sheffield

    08.10.25 - 7pm online webinar

    15.10.25 - 7pm online webinar

    22.10.25 - 7pm online webinar


    One-Day Print Workshop

    - Insight into greeting card production with a specialist greeting card printer

    - Factory tour: exploring digital and litho printing processes.

    - Expert talks on current printing technologies and best practices.

    - Hands-on experience with printing your own greeting card samples

    - Lunch and refreshments provided


    Trade Show Tours:

    As a course participant, you’re invited to participate in a group tour of one or more of the leading industry trade shows! This is a fantastic opportunity to gain firsthand insight into how trade shows operate.


    The tours include:

    - PG Live

    - Top Drawer

    - Autumn Fair


    Join us to explore the vibrant world of trade shows and enhance your understanding of the industry!


    Join Us:

    Turn your passion for greeting cards into a thriving business! With expert guidance and a supportive community, you’ll leave this course ready to launch your own greeting card business. Sign up today!

    Tags

    Organised by

    Greetings Lab
    £275