Getting Started in the Greeting Card Industry
Overview
STARTS - 4th March 2026
Join us for an engaging 8-week course featuring weekly group webinars every Wednesday at 7 PM. Each session lasts one hour and provides valuable insights and discussions. In addition, you'll benefit from personalised one-on-one mentoring sessions each week, designed to keep you motivated, tailor the course to your specific needs, and provide continuous feedback.
"Getting Started in the Greeting Card Industry" will guide you through every step of the process, from concept to creation. Whether you’re an artist, designer, or someone passionate about greeting cards, this course will equip you with the tools and knowledge to turn your creative ideas into a viable business.
Course Objectives:
By the end of this course, participants will be able to:
- Understand the greeting card industry's landscape and identify their niche.
- Develop a unique brand identity that resonates with their target audience.
- Create professional-quality designs that are print-ready.
- Navigate legal considerations such as licensing and copyright to protect their work.
- Implement effective pricing strategies to ensure profitability.
- Identify and utilise various sales channels to reach customers.
- Develop and execute a comprehensive marketing plan tailored to the greeting card market.
Course Dates:
04.03.26 - 7pm online webinar
11.03.26 - 7pm online webinar
18.03.26 - 7pm online webinar
25.03.26 - 12pm online webinar
01.04.26 - 1 Day Print workshop in Sheffield
08.04.26 - 7pm online webinar
15.04.26 - 7pm online webinar
29.04.26 - 7pm online webinar
One-Day Print Workshop
- Insight into greeting card production with a specialist greeting card printer
- Factory tour: exploring digital and litho printing processes.
- Expert talks on current printing technologies and best practices.
- Hands-on experience with printing your own greeting card samples
- Lunch and refreshments provided
Join Us:
Turn your passion for greeting cards into a thriving business! With expert guidance and a supportive community, you’ll leave this course ready to launch your own greeting card business. Sign up today!
Good to know
Highlights
- Online
Refund Policy
Location
Online event
Week 1: Introduction to the Greeting Card Industry (Online)
- Overview of the greeting card market: trends, statistics, and consumer behaviour. - Identifying your niche: types of cards (e.g., birthday, holiday, handmade). - Case studies of successful greeting card businesses.
Week 2: Your Brand - (0nline)
- Building a brand identity: logo, colour scheme, and messaging. - Understanding target audiences and creating customer personas. - Crafting a compelling brand story that connects with consumers.
Week 3: Preparing Files for Print (Online)
- Essential design software and tools for creating greeting cards. - Best practices for file formats, resolution, and colour profiles. - Tips for ensuring high-quality print results.
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